That One Is a Winner!

One of the most memorable putdowns in the Second nationally televised Presidential Debate between John McCain and Barack Obama, "That one", has been given new life by a savvy entrepreneur who this week launched an e-commerce storefront at www.ThatOne08.com. Little did McCain know that his dismissive remark about Obama and Obama's voting record would spark political punditry and tongue in cheek jokes as well as entrepreneurial ventures celebrating his "That One" reference.

The actual quote by McCain was, "My friends, I know you grow a little weary with this back-and-forth. It was an energy bill on the floor of the Senate loaded down with goodies, billions for the oil companies, and it was sponsored by Bush and Cheney. You know who voted for it? You might never know. That one. You know who voted against it? Me." An astute debate viewer heard and saw the same thing as the rest of us and started up a Facebook page before anyone else could reserve it and then launched a clicks-and-mortar storefront that sells t-shirts and bumper stickers with "That One" modified logos and images prominently displayed as well as featuring several "That One" video remixes. The website further plays up the biography of "That One" on the website by substituting the phrase everywhere "Barack Obama" would normally appear. I have excerpted the first paragraph of That One's bio here and included images of some of the storefront items below:

That One was raised by a single mother and his grandparents. They didn't have much money, but they taught him values from the Kansas heartland where they grew up. He took out loans to put himself through school. After college, he worked for Christian churches in Chicago, helping communities devastated when steel plants closed. That One turned down lucrative job offers after law school to return to Chicago, leading a successful voter registration drive. He joined a small law firm, taught constitutional law and, guided by his Christian faith, stayed active in his community. That One and his wife Michelle are proud parents of two daughters, Sasha and Malia.